Every business should be thinking about marketing
Who is the competition? What is the best way to set your product apart? How do you make sure your message reaches the right prospects? Which is the most effective medium?
A comprehensive and cohesive marketing strategy is key to winning clients and generating repeat sales
That strategy should be tailored to your unique product, within the distinct environment of the healthcare industry. A variety of marketing content is needed, designed with specific goals in mind, and continually refreshed as needs change.
I am looking forward to working with you. Let’s discuss your project!
Some Proven Ways to Reach Prospective Clients:
On-line Ads: These can include ad inserts, pay-per-click, banner ads and Facebook. The key is to grab attention with a captivating headline. An eye-catching image is helpful as well. Once we have their attention, our goal is to get the client to answer our call to action (CTA) – provide contact information, request more information, or buy the product!
Editorials and Content: We want to engage, inform, and connect with our readers. We have an important message that we need them to hear. Inside your product is a compelling story.
Newsletters
Health Case Studies
White Papers
Emails: One of the most effective methods for attracting and retaining clients. Emails can be tailored across the buying spectrum, from priming for a sale to touting the benefits of the product once purchased. We will need to keep those emails constantly updated and refreshed for maximum impact.
Lead Generation: Reaching new prospects is crucial for growing your business. Gaining access to new email accounts will enable us to utilize other marketing pieces to turn potential clients into paying customers.
Funnels: We can use a sequence of targeted autoresponder emails to move the client through the buying process. Messages are customized along the way.
Videos: Pictures and images are powerful. Videos can be used to generate leads, sell a product, explain how to use it, or provide testimonials. Webinars are increasingly being used as marketing tools.
Search Engine Optimization (SEO): Effectively using keywords in power positions will ensure that search engines are able to find your product among the crowd.
Social Media: Having a presence on social media can really drive your marketing campaign. Likes, pins and shares are good, but what we really want is for your potential client to take action.
