Hi, I am Doctor KEM (Karen Elaine Martin). I have over 40 years of experience as a pharmacist in retail, hospital, long-term care, and pharmaceutical benefit management. Along the way, I have honed many skills that will help me craft healthcare communications that are tailored to your product or service. These skills include developing formulary strategy, utilizing evidence-based medicine (EBM) for pharmacy and therapeutics (P&T) committee support, providing drug information and educational services, consulting with patients and prescribers, and training staff.

Although my practice setting has varied through the years, my core values have not:

• Make healthcare less complex, especially for the consumer
• Focus on the “Medication Rights” (right patient, right medication, right dose, right route)
• Recognize special considerations in the care of the elderly
• Build relationships on trust, communication, and empowering others to ensure a shared, compelling vision
• Promise and then deliver

Education and Certifications

• Doctor of Pharmacy (PharmD) – Ohio Northern University
• Master of Business Administration (MBA) Finance – University of Cincinnati
• Bachelor of Science Pharmacy (BSPharm) – University of Cincinnati
• Board Certified Geriatric Pharmacist (BCGP)
• Academy of Healthcare Management Professional Designation Program (PAHM)
• American Writers and Artists Institute (AWAI) verified copywriter
  • Verified in 8 Digital Marketing Projects – Online Ad Copywriter; Editorial/Marketing Content Copywriter; Email Copywriter; Lead-Gen Copywriter; Funnel Copywriter; Video Script Writer; Search Engine Optimization (SEO) Copywriter; Social Media Copywriter

Past Professional Experience

• February 2021 – present: Bluebird Communications, Mason, Ohio
  • Copywriter
• January 2001 – June 2020: Anthem, Inc., Mason, Ohio
  • Value Assessment Committee (VAC) Director
  • Senior Drug Information Specialist
  • Clinical Services Pharmacist
  • Customer Service Pharmacist

• October 1999 – January 2001: CVS Pharmacy, Franklin, Ohio
  • Staff Pharmacist

• May 1995 – October 1999:  Home Care Pharmacy, Cincinnati, Ohio
  • Consultant and Operational Pharmacist

• November 1993 – May 1995:  Self-employed, Lebanon, Ohio
  • On-Call Pharmacist

• June 1988 – December 1993:  Clermont Pharmacy Services, Cincinnati, Ohio
  • Staff Pharmacist

• July 1987 – June 1988:  Fitzgerald’s O.P.T.I.O.N. CARE, Bethel, Ohio
  • Director of Pharmacy Services

• November 1984 – June 1988:  Fitzgerald’s Pharmacy, Bethel, Ohio
  • Staff Pharmacist

• April 1984 – October 1984:  St. Luke Hospital, Ft. Thomas, Kentucky
  • Staff Pharmacist

Professional Pharmacy State Licensure

• Ohio
• Kentucky

Publications

Presentations and Teaching Experience

• Have served as preceptor to PharmD students from a number of pharmacy schools (University of Cincinnati, University of Toledo, Ohio Northern University, Ohio State University, University of Kentucky, University of Colorado)
• Past guest lecturer on “Pharmacy Practice in Managed Care” to University of Cincinnati College of Pharmacy students as part of their health systems curriculum and “Evaluating Pharmacoeconomic Studies”
• Presented “How to Be a Better Health Consumer” to Ohio National Financial Group
• Presented “Current and Future Practice of Pharmacy from the Managed Care Perspective” to University of Cincinnati College of Pharmacy faculty panel